Book Qualified Workers’ Compensation Appointments for Your Agency
We connect insurance brokers and agencies with businesses actively shopping for comp coverage.
Why Workers’ Comp Prospecting Is So Hard for Agencies
Selling workers’ compensation coverage is challenging for insurance brokers and agencies because the process of finding decision-makers and converting them into clients is time-consuming and unpredictable. Traditional prospecting often leaves brokers wasting hours chasing leads that never materialize into business.
Cold outreach rarely reaches decision-makers.
Phone calls and email campaigns often get filtered, ignored, or intercepted by gatekeepers. Even if you reach a contact, it is usually not the owner, HR manager, or CFO who makes the purchasing decision. Without direct access to decision-makers, brokers spend their time chasing conversations that lead nowhere.
Small businesses delay or avoid coverage until forced, wasting your time.
Many small and mid-sized businesses wait until they are forced by compliance requirements or an urgent claim to secure coverage. By the time you reach them, they may not be ready to buy or will delay the process for months. These stalls drain productivity and reduce your ROI on prospecting.
Shared leads mean you are competing with multiple agents for the same prospect.
When brokers purchase shared leads, they immediately enter a race against other agents pitching the same company. The result is a price-driven conversation that hurts margins. Worse, prospects feel bombarded and may disengage entirely, leaving everyone empty-handed.
You pay for leads whether they convert or not.
Many lead generation programs charge per lead regardless of whether the business takes your call or shows up to a meeting. This leaves brokers carrying the risk while lead vendors pocket the revenue. Agencies are left with an unpredictable pipeline and wasted spend.
How TopLead Helps You Win More Workers’ Comp Business
TopLead was built to solve these exact challenges. Our appointment-setting model eliminates wasted spend, delivers direct access to decision-makers, and puts qualified buyers on your calendar.
Define your ideal client profile.
You choose the businesses you want to target, whether by industry, number of employees, geography, or revenue. Our system customizes outreach campaigns to ensure you only meet with the types of clients you want to write policies for.
Strict qualification filters.
Every meeting is verified for decision-maker involvement and compliance eligibility. We confirm that prospects are the right size, actively considering coverage, and meet underwriting requirements before they ever appear on your calendar.
Multi-channel outreach with messaging designed for comp buyers.
Our outreach blends phone, email, and digital channels with tailored messaging designed specifically for workers’ compensation coverage. Instead of broad marketing, we focus on the unique pain points and compliance needs that motivate businesses to buy.
Pay-per-appointment model with reschedule or replacement guarantee.
You only pay for qualified meetings. If a prospect cancels or does not attend, we reschedule or replace the appointment at no cost. This ensures you never carry the risk of no-shows and can scale with confidence.
CRM integration and transparent reporting.
TopLead integrates seamlessly with your existing CRM tools. Every appointment is logged with complete transparency, giving you real-time reporting, pipeline visibility, and clear ROI attribution.
Features and Benefits for Brokers and Agencies
Our process and platform are built around the needs of insurance professionals:
- Industry targeting: focus on high-value sectors such as construction, manufacturing, healthcare, and retail.
- Decision-maker confirmation: meet directly with owners, HR managers, or CFOs who can authorize a policy.
- Exclusive or semi-exclusive meetings: reduce competition and increase close rates.
- No-show replacement guarantee: risk-free scaling with confidence.
- Real-time calendar delivery: connect with prospects while their interest is fresh.
Who We Work With
Independent Insurance Brokers
Solo brokers and small teams looking for consistent, qualified meetings with businesses that need coverage.
Small and Mid-Size Insurance Agencies
Agencies that want to build steady pipelines without investing heavily in internal prospecting or marketing staff.
Carriers and MGAs Expanding Distribution
Large carriers and managing general agents that need qualified appointments to grow their distribution footprint.
Our Proven Appointment-Setting Process
- Define your target business profile.
- Conduct multi-channel outreach with workers’ comp-specific messaging.
- Verify decision-maker interest and compliance eligibility.
- Book confirmed appointments directly on your calendar.
- Reschedule or replace any no-shows at no cost.
- Provide ongoing reporting and optimization for better results over time.
Pricing and Packages
We believe in transparency and fairness. With TopLead, you only pay for qualified appointments. There are no retainers, upfront fees, or hidden charges.
Starter: For brokers testing the waters with a few appointments per month.
Growth: For agencies looking to scale consistently with predictable pipelines.
Enterprise: For carriers or larger agencies needing high-volume appointments and expanded targeting.
Frequently Asked Questions
Do you provide appointments in all states?
Yes. We set appointments nationwide, giving you flexibility to focus on your licensed states or expand into new territories.
Can I target specific industries?
Absolutely. You can define industries such as construction, healthcare, retail, or manufacturing, and we tailor outreach to those verticals.
How do you qualify businesses?
We use strict filters to ensure businesses meet size requirements, are actively shopping for coverage, and decision-makers are engaged.
What happens if a prospect cancels or no-shows?
We reschedule or replace the appointment at no additional cost to you.
How soon can I expect my first meetings?
Most clients see their first qualified appointments within days of launching a campaign.
Start Filling Your Workers’ Comp Pipeline Today
TopLead takes the guesswork out of prospecting and puts qualified workers’ compensation buyers directly on your calendar. Whether you are an independent broker, a growing agency, or a national carrier, our pay-per-appointment model helps you scale with confidence.