Running a business in 2022 comes with a lot of requirements. You’ve got a stack of new contacts that you don’t want to lose. You’ve got a spreadsheet breaking down the workflow that has worked best. There is a never-ending checklist of tasks, and you feel like you could be missing out on client opportunities. Sound familiar? It’s a struggle that many technology companies like yours have. We have a software solution that will help bring your customer relations to the next level. Let’s compare the differences between Salesforce Classic vs Lightning.
The good news is, we have a solution! The digital age has brought us one of the most popular software that can handle all of that and more. Salesforce is a company that specializes in customer relationship management (CRM). Their services allow your business to use cloud-based technology to better connect with your current customers and potential ones! Imagine having a customer reach out to you because of an email that was sent to them via Salesforce? It’s like having a virtual assistant in your back pocket!
What is Salesforce?
Before we continue, you may be asking: What is Salesforce? Who better to answer that than the company itself!
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service, and IT teams work as one from anywhere — so you can keep your customers happy everywhere– Salesforce.com
Essentially, Salesforce is the one-stop shop for your business if you’re looking to manage, maintain, communicate, and grow your customer base.
Why is a CRM Important?
Having a CRM is key. Whether your focus is on marketing or lead generation, the power that a CRM can bring to your team is huge. Customer Relationship Management helps build a relationship with your customers that creates loyalty. Having customer loyalty can have a direct effect on your company’s revenue.
Using a CRM, like Salesforce, is a management strategy that results in increased profits. This goes beyond a spreadsheet of contact information. Salesforce logs each touchpoint with your potential prospects. Using the information tracked during these stages gives your company the ability to grow your lead generation. Which grows your marketing. Which grows your sales!
Salesforce Classic vs Lightning – 5 Key Differences
With over 20 years in the business, Salesforce has gone through its changes. The latest has brought us Salesforce Lightning. Lightning is the next user interface and a logical update from Salesforce Classic. With the updates come many questions. What new features have been added? What is the difference between Salesforce Classic and Lightning? Is my business ready for Salesforce Lightning? We break down these questions and more below. Let’s take a look!
- Salesforce Lightning is a full-fledged, deeply customizable interface. Today, all new features are built for the Lightning UI.
- Salesforce Classic still exists largely in an “as in” state. This is for the companies that have not made the switch yet.
- This could be due to customized interfaces, workflows, or just the general difficulty of making a big switch with thousands of users
- Which Should You Use?
If your company is brand new to Salesforce, then Lightning is the way to go. However, if you have established your space within the software, you can stick with Classic (for now). Just because Classic is still available, doesn’t mean it will be forever. There could be a day where Salesforce will no longer support the outdated option. This could cause a lot of stress and confusion.
The Lightning Platform from Salesforce is the fast and easy way to stay connected to your entire organization. Want some more information? Their team has put together this Platform Overview Demo. In this video, we get an overview of the platform. They highlight the new mobile and desktop views, the activity feed, workflows, third-party integrations, and more. Press play and let us know what you think!
Ultimately, new users should stick with Lightening. Unless there is a specific feature within Classic that you need, there shouldn’t be a reason to go backward. Are you still using Classic because you’ve established yourself? That’s great! Keep on growing your customer relations! But keep in mind, that there will be a time when you will need to make the jump. Going from Classic to Lightning can be stressful.
Going from Salesforce Classic to Lightning can be a stressful jump. Luckily, this is something that we can help with!
Are you interested in using Salesforce in your technology company? Do you have any more questions about the move from Classic to Lightning? We’d love to hear from you! Please email us at email@example.com and we can schedule a call with one of our friendly representatives.